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Arsenal Note: Unique: Telling Your Story in the Age of Brands and Social Media is one of the most important books for ministry leaders today. Are you accurately communicating what the heart of your ministry or organization is all about?. In this revised edition of Phil's book, Branding Faith, He provides practical steps/insights into creating a solid message that will clearly communicate with your constituents. We highly recommend the book!
Have you hit a wall with your church, your ministry or your nonprofit organization? In spite of a genuine calling, an exceptional team and solid investment in the vision, has your spark never caught fire? If so, your story may be drowning in the sea of messages from our media-saturated culture. We are more connected than ever, but all of this connectivity comes with a price – the most cluttered and distracted culture in history.
You may be a pastor, a ministry or nonprofit leader, or an entrepreneur, filmmaker, writer or artist. Whatever your story or message, Phil Cooke reveals the new rules for communicating that message in the twenty-first century. He shares his road-tested strategies for getting noticed in a media-driven culture. Regardless of the size of your vision or organization, Phil’s remarkable insights will give you the tools to tell your story, be heard, and truly connect with a changing world.
Table of Contents
Acknowledgments
Preface
Prologue: Responding to a Media-driven Culture
Introduction: Losing Our Voice
Chapter 1: Living in a Media-driven Culture
Chapter 2: The Influence of a Compelling Brand
Chapter 3: The Power of Perception (Why Perception is Just as Important as Reality)
Chapter 4: A New Religion?
Chapter 5: Telling Your Story
Chapter 6: The Right Branding Tools
Chapter 7: Why social Media Matters
Chapter 8: Great Design
Chapter 9: The Dark side of Branding
Chapter 10: The Branding Imperative
Chapter 11: The Future of Branding Faith
Endnotes
Index
Endorsements
Without a doubt, Phil Cooke is a genius. If you want your story to be heard amongst the thousands of conflicting and competing messages out there, Unique is the book for you. Full of great practical advice, humor and common sense, you will find yourself referring to this book often!
Christine Caine, Founder, The A21 Campaign
One of the best things a church can do is stop and think about how it is perceived by the world around it. My friend Phil Cooke understands the power of branding, which is why I am excited about this book! Read it, and you will never again look at church identity the same way.
Greg Surratt, Senior Pastor, Seacoast Church, Author, Ir-Rev-Rend
About the Author
Phil Cooke is the only working producer in Hollywood with a Ph.D. in Theology, according to former CNN host Paula Zahn. Through his company, Cooke Pictures, Phil advises many of the largest and most effective nonprofit and faith-based organizations in the world. He speaks internationally at conferences on faith, culture and the media. He has appeared on NBC, MSNBC, FOX News and CNN, and along with his blog, he has contributed to Fast Company, Wired.com, Forbes.com and The Huffington Post.
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